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Google lays the smack down on 'sponsored conversations' econsultancy.com - What are sponsored conversations? Put simply, they're paid blog posts. And more and more brands are using them. From Kmart giving bloggers $500 gift cards to Ford letting 'Chief Mom Officers' drive a new Ford vehicle for a year, many brands are clearly finding the blogosphere an attractive place to drum up publicity. Often for far less than they'd have to pay for exposure via traditional media outlets.
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